Promo Code
Get a $500 Risk Free Bet
Available to bettors in CO, IA, IL, IN, MI, NJ, TN, VA, and WV.
Verified 06/24/2021
SAO Rating: 4.0
Expires: 06/30/2021

William Hill Promo Code

Originally founded in 1934, UK-based William Hill is now recognized around the world as one of the industry’s best bookmakers. Operations moved across the Atlantic in 2012 when the company expanded to the U.S. market. William Hill now maintains an enormous footprint throughout the country – virtually everywhere that sports betting is legal, you’ll find William Hill in some form or fashion.

On this page we’ll offer a full breakdown of William Hill in the U.S. Active states, registration, deposits, promo codes, bonuses, and more. Let’s get into it.

William Hill Promo Code

William Hill currently has a core welcome offer that is widely available throughout the U.S. It breaks down as follows:

$500 Risk-Free Bet

New William Hill online sports bettors can secure a $500 risk-free bet. To claim the offer, visit the William Hill sportsbook using one of our links on this page and utilize the promo code SAOMAXBONUSRF.

Eligible persons should make their first real money wager within 7 days of creating their William Hill account. William Hill will credit your account with a single free bet up to $500 if your first wager is a loss. The size of the risk-free bet is dependent on the amount wagered.

The free bet will credit within three days if your first wager is a loss. Only your first wager placed with real money will be eligible for the bonus. Once the free bet credit posts to your account, you must use it within 7 days.

As far as wagering requirements are concerned, there are none. You won’t be able to withdraw that $500 bet credit as cash, but if you win a wager using your bet credit, the winnings are yours to keep– no strings attached.

Creating Your William Hill Account

In this section we’ll breakdown the account creation process, step-by-step. It’s very simple – you’ll be perusing the William Hill betting sheet in no-time, ready to make a bet.

Step 1 – Click on our exclusive download link here. This will direct you to the William Hill homepage, and should bring up the ‘Account Registration’ pop up.

Step 2 – Fill out the registration form, providing the requested personal details in the designated fields. On the second page entitled ‘Personal Information’ you’ll be prompted to enter a promo code. Be sure to type “SAOMAXBONUSRF” here (or SAOMAXBONUS300 if you’re in IL).

Step 3 – And that’s pretty much it – on the final page it will finalize the account creation process and forward you to the cashier, where you can deposit and officially claim the match bonus.

William Hill Deposit Options

Once you’ve created your account, the next natural step is to deposit and claim the exclusive bonus. There’s a few different ways to get to the cashier. First, you can click the ‘Deposit’ button in the top right. You can also get there by selecting the ‘My Account’ button, also top right, and then selecting ‘Deposit’.

William Hill has a broad reach in the U.S., thus options may vary based on the state. Common choices include:

In keeping with other online sportsbooks, there’s not quite as many options for pulling your funds off a site. However, whichever method you choose – it will be safe and quick. The most common withdrawal methods with William Hill include

If you’ve got a large amount to withdraw you can also contact William Hill directly to see if other options – like a bank wire for example – might be applicable.

How to Bet with William Hill

Once you’ve got cash in your account, placing wagers is a very straightforward process. The sportsbook is conveniently sorted with the most important events displayed on the homepage. On a browser you can find sports listed by popularity, or through an A-Z list on the left side of the page. It really doesn’t matter what you’re looking for – you can find it with just a few clicks.

Once you’ve identified the right bet, select it, and it will automatically be added to your betting slip on the right side of your screen. Confirm the amount you’re going to wager, and you’re all set.

When using the convenient mobile app it’s just as easy. Popular and upcoming events will be on the homepage, but you can also sort by ‘All Sports’ through a button on the bottom of the app. Once you find the right wager, tap it, and your betting slip will pop up at the bottom of your screen.

William Hill General Information and Active States

William Hill ranks amongst the most popular online and retail sports betting operators in the United States. Since arriving in 2012, its operation has rapidly expanded into almost every regulated market, whether it be through retail, online betting, or both. Here are the active states where you can find a William Hill online sportsbook:

StatePromo CodeBonusOnline LaunchRetail PartnerRetail Launch
New JerseySAOMAXBONUSRF$500 Risk-Free BetSep. 1, 2018Monmouth ParkJun. 14, 2018
IowaSAOMAXBONUSRF$500 Risk-Free BetAug. 15, 2019Isle Bettendorf, Isle Waterloo, Prairie Meadows, LakesideAug. 15, 2019
West VirginiaSAOMAXBONUSRF$500 Risk-Free BetSep. 3, 2020Mountaineer Casino RacetrackNov. 21, 2018
ColoradoSAOMAXBONUSRF$500 Risk-Free BetSep. 8, 2020Isle Casino Hotel Black HawkJuly 24, 2020
Illinois--Sep. 15, 2020Grand Victoria CasinoAug. 1, 2020
IndianaSAOMAXBONUSRF$500 Risk-Free BetOct. 28, 2020Tropicana EvansvilleSep. 12, 2019
MichiganSAOMAXBONUSRF$500 Risk-Free BetJan. 22, 2021Turtle Creek Casino, Leelanau Sands CasinoSep. 18, 2020
SAOMAXBONUSRF$500 Risk-Free BetFeb. 3, 2021Caesars VirginiaTBA
TennesseeSAOMAXBONUSRF$500 Risk-Free BetMarch 11, 2021NoneN/A
Rhode Island--Sep. 4, 2018Twin River Casino, Tiverton CasinoNov. 26, 2019

State vs. State

Sports betting isn’t regulated at the federal level, which means rules will vary from state to state. In this section we’ll lay out the major differences that you’ll find with William Hill in each of the state’s that it operates. If you don’t see a state listed below, it’s because that state generally offers a standard online sports betting experience without notable restrictions.


Having been in action prior to PASPA’s fall, the Nevada landscape looks a little different than other states. For one, Nevada requires that online sports betting accounts be set up in-person. William Hill is also unique in that it doesn’t have one main casino partner, instead it has many retail sportsbook associates, as well as mobile kiosks throughout Nevada. You must create your account at one of the full service sports books, like at the Stratosphere, Alamo Casino, the M Resort, OYO Casino, or many others throughout the state.

You can place a bet with William Hill at more than 100 locations throughout Nevada – or online through their app. A full map of available betting locations is available on the William Hill site.

New Jersey

The only omissions you’ll find with William Hill’s NJ betting sheet relates to college sports. New Jersey sportsbooks are not permitted to accept action on any college sports taking place in the state, or on any New Jersey colleges in general – regardless of location. For example, you can’t bet on Rutgers, college bowl games at MetLife, or college basketball tournaments in Atlantic City.


William Hill was the first online sportsbook to launch in the state of Iowa. Like Nevada, Iowa elected to build in an in-person registration requirement at first, but that expired on January 1, 2021. Remote registration is now available on your computer or mobile device.

The only major wagering restriction in Iowa is college props – pretty much all other bets are available through William Hill.


Similarly, in Indiana live betting props on college sports are prohibited. Beyond that it’s a pretty open market. You can sign up and deposit from anywhere. You can place a bet on just about anything, from anywhere in the state.


Illinois legalized online sports betting with an in-person registration requirement. However, due to the COVID-19 pandemic the state’s governor, J.B. Pritzker, temporarily enabled online registration via executive order. The executive order remained in place for many months, but ultimately expired in April 2021. Before you can bet online with William Hill in Illinois you must travel to the Grand Victoria Casino to sign up in-person.


Virginia went live with online and retail wagering in January 2021, with the first sports bets being placed on the 21st of the month. Many brands are vying for an online sportsbook license in Old Dominion, with Will Hill going live there only two weeks later. Bettors will have access to nearly the full smorgasbord of sports and bets, with the exception of VA-based college teams and bets on non-sporting events like elections.

Rhode Island

Most notably, you only have to be 18 years old to bet on sports in Rhode Island. The majority of the country has elected to set the age requirement at 21, so this is a significant change. William Hill is the sole provider of online sports betting in the state, operating through the Sportsbook Rhode Island App in conjunction with the state lottery. Unfortunately there isn’t currently a welcome offer or promo code for Sportsbook Rhode Island.


Mississippi isn’t included on the table above because the state has yet to launch mobile sports betting. However, William Hill is the most prominent retail sportsbook sponsor in the state with more than 10 current partnerships. If and when full fledged mobile arrives in Mississippi, expect William Hill to be a major factor.


Tennessee is the first state (so far) to offer online-only betting. Debuting on March 11, 2021, William Hill was the fifth operator to go live in the Volunteer state and brings its impressive slate of betting options to bettors there. Since there are no retail casinos in the state, William Hill doesn’t have a brick-and-mortar partner, so you can’t go anywhere to make in-person deposits or withdrawals. You can bet on in-state college teams in Tennessee, but no college prop bets are available.

App vs Browser

It really doesn’t matter which you use to place your bets, William Hill is going to give you a great experience. The browser-based sportsbook has a little more screen real estate to work with, so there’s a large menu on the left with a full list of sports that you can always see. When you place a bet, your bet slip appears on the right side of your screen

Conversely, when using the mobile app there’s a useful menu along the bottom of your screen. It has buttons for the home page, All Sports – which is a great way to search for a specific game or event, as well as your Bet Slip, Promos, and a button for your account. You can navigate to pretty much every relevant aspect of the sportsbook from the home bar.

When you place a bet on the app it will pull up your bet slip along the bottom of the screen. It works well on a smaller screen as you can see the betting sheet, and the wagers on your slip at the same time.

You can sign up, deposit, withdraw, place bets, and generally get a complete sportsbook experience from both a browser and mobile app – so pick whichever is most convenient for you.


What is the current William Hill bonus offer?
It is a $500 risk free bet credit. Refer to the table above for the most up-to-date bonus information.

What is the playthrough for the welcome bonus?
There are no playthrough requirements to earn the bonus. If you happen to win using your $500 risk free bet, that money is yours to keep.

Is William Hill Online Sportsbook legal in the United States?
Absolutely. William Hill only operates in states where it has obtained the necessary licenses to do so.

Which states does William Hill operate in?
William Hill online sportsbook is currently active in a lot of states throughout the U.S., including Nevada, New Jersey, Rhode Island, Iowa, Virginia, West Virginia, Illinois, Colorado, and Tennessee. Check the table above for the most up-to-date list. It has retail operations in several others, including Indiana, Mississippi, and New Mexico.

Besides the welcome bonus, what other promotions does William Hill offer?
William Hill’s current promotions are regularly changing and will vary by market – select the ‘Promotions’ button in the top left corner of your browser, or within the bottom bar on the app to see whats currently available in your area. Offers for free bets and other gainful extras are regularly available.